The current market grows and expands every day. This means benefits and risks, certainly, and also to expand the impact and strengthen the possibility of locating in this multicultural and globalized present, should speak the language of our market . Numerous studies confirm that a provider who speaks the language of its market has a big advantage over those who have not made this adaptation. This being the case, let's look more closely at the importance of having a position more "hands on" with the process of translation, localization and internationalization of the brand. While it is important that the Agency to deal and communicate with the client clearly and directly, that point the way to follow and available Options and courses of action that most benefit each client and your product with respect to the country or Community that he is addressing, it is also very important that the customer has available contacts allowing you to check and direct tone that ca